For Everyday Dog Owners Struggling With Out-Of-Control Barking, Lunging, Or Snapping...
INTRODUCING:
Resolving Reactivity
The 7-step system to transform your reactive dog into a confident, well-behaved companion you can finally trust.
Watch the trailer below 👇
🚨 Pre-Sale Is Now OPEN:
Save 50% and get lifetime access for just $49, one-time.
This presale is for a limited time only!
Once 'Resolving Reactivity' is completed and ready to open up to the public — the price will increase permanently to $99.
So don’t miss your chance to get early access at the lowest price it will ever be.
The Creator of Resolving Reactivity: Matt Cochran
Matt is a TWC-certified professional dog trainer who owns Cochran K9 Training, located outside of Pittsburgh, PA. He's been training dogs for 7 years, and about 3 years ago, went all-in on specializing in reactivity and aggression rehabilitation.
His behavior modification Board & Train program is 6 weeks, costs $5,000, and regularly has a waitlist. And the reason he’s so in-demand is because he openly documents and shares the before, during, and after for all of his cases.
Not just quick 3-second clips of before and after. No, he transparently shows the good, the bad, and the breakthroughs for his client dogs.
And the results are incredible 👇
Zoe 👆
Carmen 👆
Branch 👆
Khloe 👆
Tonka 👆
Augie 👆
What Is Resolving Reactivity?
Resolving Reactivity is a step-by-step online course that guides you through Matt's complete 7-step system for eliminating your dog's reactivity, in as little as 6 weeks.
❌ No prior training experience required.
❌ No fancy equipment or expensive tools needed.
❌ No confusing theory you need a PhD to understand.
Instead, the program is broken into bite-sized video lessons that guide you through simple, approachable action steps—complete with on-camera demonstrations and examples.
Everything is designed to be anti-overwhelm, so even the busiest or most easily-distracted owners can stay focused and make progress.
Plus it’s built for you to work at you and your dog’s own pace, stacking up one small win at a time, while never feeling rushed.
Who Resolving Reactivity Is For
This program is built for everyday owners struggling with their dogs' reactivity.
That includes:
✔️ Barking, lunging, or pulling toward other dogs, strangers, or other animals
✔️ Reactivity or chasing cars, bikes, skateboards, trains, or other moving objects
✔️ Fence fighting
✔️ Excessive barking out windows, from the car, from the crate, or behind barriers
✔️ Whining, over-arousal, or hyper-fixation anytime a trigger appears
If any of that sounds like your dog, this course was built for you. It doesn't matter how long the reactivity has been going on, how many things you've tried, or how much (or little) training experience you have.
IMPORTANT: Resolving Reactivity is specifically focused on reactivity. It does not cover aggression, which we define as biting with the intent to cause harm.
If your dog's issues include aggression, the foundational work in this program (fulfillment, cooperation, authority, impulse control, confidence) will still help a lot. But we won't be teaching how to directly address aggressive behavior in this course.
The 4 Roots of Reactivity
Root Cause #1: Frustration
This is the most common one — and the most misunderstood.
Your dog sees another dog across the street. They may want to go say hi, investigate the scene, or just would prefer to avoid it. But they can't, because they’re restricted by the leash. (or fence, or window, or car)
So they get frustrated, and that energy has nowhere to go. So frustration turns into barking, lunging, and pulling like a maniac.
Here's the thing: this dog isn't angry. They're not aggressive.
They're just really, really frustrated that they can't get to the thing they want.
It's like a kid throwing a tantrum because they can't have the toy they're reaching for.
The problem is, it looks aggressive. So people treat it like aggressive reactivity.
They yell at the dog, yank on the leash, and panic. Which only makes the frustration worse.
But the good news: Frustration is the most common cause of reactivity on walks, and it’s actually the easiest root cause to fix!
Root Cause #2: Fear
This one's more serious.
The dog isn't excited — they're terrified. They see something that scares them (a stranger, another dog, a loud truck), and their brain goes into fight-or-flight mode.
But when they're on leash? Running isn't an option. They're trapped.
So they’re forced into the other option. They bark. They lunge. They growl. They make themselves look as scary as possible.
And here's the cruel part: it works.
The other dog walks past. The stranger crosses the street. The scary thing leaves.
So in your dog's mind, their outburst just saved their life. Then they file that behavior away as "this works" and do it again next time. And the time after that. And the time after that.
Fear-based reactivity is self-reinforcing. Every "successful" outburst makes the next one more likely.
That's why it tends to get worse over time, not better.
Root Cause #3: Genetic Expression
This one's tricky because it's not really a "problem" — it's normal dog behavior showing up in the wrong place.
Certain breeds were bred over decades or centuries to do certain jobs. And those instincts don't disappear just because your dog lives in a safe suburb instead of a 1800’s farm.
Two examples:
Many Guarding and Herding breeds (Like German Shepherds, Rottweilers, Dobermans, Mastiffs, and others) are wired to protect.
When a stranger walks past your window, your dog barks. The stranger keeps walking. In your dog's mind? They just successfully defended the home. Victory! Now, they'll do it again tomorrow.
High prey-driven dogs (such as Terriers and Hounds) are wired to chase things that move fast. Bikes. Joggers. Skateboards. Cars. Squirrels.
They lock onto the movement and their brain clicks into chase mode. The lunging and barking isn't aggression-based… it's an innate predatory sequence firing off at the wrong target.
Neither of these dogs are "bad." Their genetics are just expressing themselves in ways that don't work for modern life.
The goal isn't to suppress their instincts entirely — that's impossible and unfair. It's to give the dog an appropriate outlet and teach them when it's okay to switch on... and when it's not.
Dogs with reactivity caused by genetics like this, are very, very commonly labeled as “unfixable” by the vast majority of trainers. But it’s not true at all!
Root Cause #4: Lack of Fulfillment / Thrill Seeking
This is the sneaky one. And it's more common than people realize.
Some dogs are just... bored. Chronically understimulated. They don't get enough mental exercise, enough physical activity, enough outlets to be a dog.
So when they finally do encounter something stimulating (whether positive or negative) — another dog, a person, a squirrel — they absolutely lose their minds.
Not because they're aggressive or scared. But because this is the most interesting thing that's happened to them all week.
The reactivity becomes the highlight of their day. A release valve for all that pent-up energy with nowhere else to go.
On the flip side, some dogs are overstimulated — but only in one narrow way. The only time they get any real stimulation is on walks. So their nervous system is constantly primed, waiting for that moment. And when the smallest trigger appears, they explode because they have zero capacity to handle it.
These dogs don't need more training. They need a more fulfilling life. More play. More enrichment. More outlets. Once they have that, the reactivity often calms down dramatically on its own.
Some reactive dogs have one primary root cause. But many have two, three, or even all four playing a role.
But truthfully, you don't need to diagnose your dog to start to fix their issues. So don’t worry or stress that you don’t know which one applies to your dog.
Because the step-by-step system Matt developed addresses all 4 root causes — automatically, without you having to think about it at all.
The 7 Pillars of Reactivity Rehabilitation
Pillar #1: Fulfillment First
When your dog's needs for exploration, stimulation, and freedom are being met on a regular basis, their entire baseline shifts.
They're not constantly searching for an outlet.
They're not wound up tight waiting for the next exciting thing to happen.
Their default state becomes content.
And a content dog doesn't explode at every passing trigger.
Think about it: when you're well-rested, well-fed, and your life feels balanced... you handle stress better.
Small annoyances don't send you over the edge. You become more resilient.
Dogs are the same way.
Fulfillment First means your dog's cup is full before you ever ask them to face a challenging situation.
Pillar #2: Same Team, Same Goal
It can be a hard thing to accept, but a lot of dogs view life with their people as a constant tug-of-war.
They want to go one direction, you're pulling them another.
Every outing feels like a negotiation neither of you wins.
But when true cooperation is developed, that dynamic disappears.
Your dog starts to understand that you're on the same team. That working with you is the path to freedom, fun, and all the things they actually want.
Instead of fighting against you, they check in with you and play with you.
This shift changes everything. It makes your lives together so much more enjoyable, and relieves a tension you didn’t even know you had.
Pillar #3: "Because I Said So"
The phrase “because I said so” gets a bad reputation. But sometimes, it’s a valid reason!
Think about a dog who chases cars. That’s one of the most dangerous habits a dog can fall into.
We’re not able to reason with our dogs to explain to them that by chasing cars, they could get hit, and seriously hurt.
Just like you can’t reason with a 2-year old to make them understand why broccoli is good for them (I still don’t understand that…)
That’s why “because I said so” is so important. They may not understand, but they have to do what you say, because you know best.
Commands become commands. Not the opening offer in a back-and-forth negotiation.
Authority is not a dirty word.
When your dog embraces your authority, it makes life SO much better for both of you. Because you will feel comfortable and confident enough to let your dog have some freedom and fun, without the crushing stress that if a trigger shows up, your dog could do something harmful to them or themselves.
Pillar #4: Good-Enough Impulse Control
A big problem lots of reactive dogs have is that there's no gap between their instant impulse and their action.
Trigger appears → Dog explodes.
No pause. No thought. Just primal reaction.
Good-enough impulse control creates that gap.
It's the difference between a dog who sees another dog and immediately loses their mind... and a dog who sees another dog, tenses for a moment, then looks to you to see if you’re calm, and if so, just keeps moving.
That pause is everything.
You're not looking for robotic perfection. You're not trying to create a monk dog with zero impulses.
Your dog just needs enough self-control that they can stop themselves from immediately acting on every urge.
Pillar #5: A 2-Way Street of Confidence & Trust
There's a saying in dog training: energy flows down the leash.
If you're tense, your dog feels it. If you're anxious, your dog mirrors it.
But confidence works the same way.
When you're calm and relaxed, your dog picks up on that too. And when your dog is calm is relaxed, that makes you more calm and relaxed too.
It’s a beautiful loop.
True confidence in this context actually has four parts:
1 - Your dog's confidence in themselves. The belief that they can be their true selves and open up and live life to the fullest and nothing bad will happen.
2 - Your confidence in yourself as a dog handler. That you know what to do, how to do it, and can handle whatever comes up.
3 - Your dog's confidence in you. The belief that you've got things under control, so they don't have to take over.
4 - And your confidence in your dog. The belief that they're capable of making good choices, so you don't have to micromanage every action and behavior.
When all four are in place, outings stop feeling like a military mission. You're relaxed. Your dog is relaxed.
And you actually start enjoying your time together.
Pillar #6: Freedom to Choose
Here's a truth most other trainers don't want to accept: if your dog never gets the chance to make a choice, they never actually learn.
You can manage every situation perfectly.
Avoid every trigger. Control every variable.
But all that does is delay the problem. Your dog hasn't learned anything. They've just been shielded.
Once the first five pillars are in place, your dog is ready to face real-world situations.
That means giving them space. Letting them see a trigger. And letting them decide how to respond.
Many times, they'll surprise you. They'll notice the trigger, stay calm, maybe glance at you, and move on with their day.
That moment is everything. That's your dog choosing correctly. And every time they make that choice, it gets stronger.
But sometimes they won't choose correctly, and that’s okay! Because that’s why we have Pillar #7.
Pillar #7: The "Never Again No" (if needed)
When your dog makes an unacceptable choice (barking, lunging, snapping), it needs to be made clear to them that that behavior is not an option.
They have to choose something else.
So many dogs are told “no” thousands of times in their life. But very few have been told clearly and seriously to stop.
This is the “Never Again No”
It’s a meaningful, clear, and sincere intervention that communicates one thing: do not do that behavior again.
It’s not about inflicting discomfort or pain on your dog. In some severe cases, that may be necessary, yes… but in the vast majority of situations, it’s the emotional sincerity behind the intervention that gets through to the dog.
The "Never Again No" works because of the foundation you've already built. Your dog trusts you. Loves and respects you. They know you're fair.
So when you draw the line, it means something.
And eventually, usually after only a small handful of corrections, the behavior stops.
Not because your dog is afraid of you. But because they understand: that choice is off the table, and once they learn that, they quickly realize that there was never a reason to react in the first place.
All 7 Steps Are Built Through One Daily Outing: The "Total Walk"
You don't build this foundation in training "sessions." You build it through something we call the Total Walk.
The Total Walk is a daily outing that builds all five foundational pillars at the same time.
Fulfillment, Cooperation, Authority, Impulse control, and Confidence.
All of it built and improved in just one 20-60 minute walk a day (depending on your dog’s needs).
And the best part?
The “Total Walk” is far, far more enjoyable not just for your dog, but also for you!
It's not rigid. It's not clinical.
You don’t need an overflowing bag of tools and toys.
There's no protocol or perfect sequence you have to memorize.
Instead, it feels natural, easy — like the way you always imagined life with your dog would be, before reactivity took over.
And at the end, your dog comes home genuinely satisfied. Not just physically tired, but also mentally content.
And you come home feeling like you actually enjoyed spending time with your best friend. Maybe for the first time in a long time.
That's the Total Walk.
It builds the foundation that makes Pillars 6 and 7 work.
Because when your dog finally does face their triggers, they're not starting from a place of frustration, confusion, fear and pent-up hyperactivity.
They're starting from a place of fulfillment, trust, and genuine connection with you.
Here's How It Works
The course is broken down into 7 carefully designed sections.
You’ll begin each phase with quick, easy-to-follow video lessons that show you exactly what to do.
So there’s no guesswork and no confusion — just clear, practical steps that work.
Section 0: Introduction & Getting Started
Before we touch any training, we make sure you're set up for success. You'll meet Matt, understand exactly how the program works, and learn what separates the people who get results from the people who don't.
Section 1: Making Life Better Today
You don't have to wait 6 weeks to feel relief. This section is about improving your quality of life right now. You'll learn how to stop the bleeding by reducing your dog's exposure to triggers, and you'll be introduced to the Total Walk.
Section 2: Developing Cooperation
What sort of mindset is your dog in right now? What is causing their reactive behavior? These questions are answered in section 2, and will go a long way towards healing their reactivity. Then you'll learn how to develop real cooperation with your dog, so they see you as a partner instead of an obstacle.
Section 3: Building Authority
In section 3, you’ll start the process of building strong, reliable authority with your dog. They’ll learn they have to follow your commands, and they’ll quickly embrace it and love you for giving them that guidance and direction. This is where your relationship with them will truly transform, and minor problem behaviors will be easily fixed.
Section 4: Increasing Fulfillment, Impulse Control & Confidence
Now we layer in the remaining pillars. You'll learn how to truly fulfill your dog (not just tire them out), build their impulse control so they can pause before reacting, and develop confidence on both ends of the leash. This is where you start seeing their baseline state shift dramatically.
Section 5: Preparing to Face the Trigger
Before facing triggers directly, we make sure the foundation is solid. This section helps you assess where you and your dog are at, identify any gaps, and learn how to deliver clear, fair corrections. By the end of this section, you will know for certain that you're ready for what comes next.
Section 6: Facing the Trigger
This is where it all comes together. You'll learn exactly how to expose your dog to their triggers safely, give them the freedom to choose how to respond, and deliver the "Never Again No" if needed. Matt walks you through the entire process with real demonstrations so you know exactly what to do in the moment.
Section 7: The Sky is the Limit
Congratulations, your dog’s reactivity is resolved! Now what? This section covers how to maintain your progress long-term, what to do if old behaviors try to creep back, and how to keep expanding your dog's world.
What You Get When You Pre-Order
→ 50% Off The Launch Price
When Resolving Reactivity officially launches, the price will be $99 for lifetime access.
That's already less than a single session with most private trainers. And a tiny fraction of what a Board & Train would cost.
But right now, during the presale, you can lock in lifetime access for half that — just $49, one time.
That's a savings of $50.
The presale will be closed as soon as the course is ready and we open it to the public. We're aiming for 1 to 2 weeks from now, April 1st at the latest.
When it closes, the price goes to $99 and will not come back down.
→ BONUS: 3 Free Months In The T&B Pack
When you enroll during the presale, you also have the option to start a free 3-month trial of our new premium community: The Trail & Bone Pack.
Here's what the Pack gives you that the course does not:
Q&A Access To Matt. You can post any questions you have in the pack — no matter how long, detailed, or complex — and you will get a thoughtful answer from Matt. You can even upload videos of your dog or your training for personal feedback too!
A community of people on the same journey. Connect with other owners working through the same challenges. Share wins. Ask for advice. Know you're not alone in this.
Weekly livestream with Matt. Ask him direct questions live about your dog, your situation, and your progress. And hear others' questions and comments too.
Exclusive content and resources beyond the course, which will be updated regularly.
If you've ever wanted a trainer in your back pocket you could check in along the way... this is it.
The free trial is automatically included with your presale order. After 3 months, it renews at $29/month. If you don't want it, or decide it's not for you, simply uncheck the box on the order form (or cancel anytime during or after the trial). You won't be charged a dime.
Full transparency: we're offering the 3-month free trial only during the presale. When the course officially launches, the Pack will be $29/month from day one, with no free trial. So don't miss your chance!
→ 90-Day Money-Back Guarantee
Try the full program for 90 days. Go through the lessons. Apply the training. Work through it with your dog.
If you don't feel like it was worth every penny, just email us and we'll refund you. Full amount. No hoops, no hassle, no hard feelings.
We can offer this because we've seen what happens when people follow this system. We're confident you'll feel the same way.
IMPORTANT: How the Pre-Sale Works:
The course is in its final stages of production. The moment it's ready, you'll get an email with full access to both Resolving Reactivity and The T&B Pack.
Think of it as getting your ticket early, at half price + free backstage passes, before the doors open.
Complete The Enrollment Form Below Now To Reserve Your Early Access To Resolving Reactivity
When will I get access to the course?
Very soon! We're in the final stages of production right now and you can expect access within a couple weeks. You'll receive an email the moment it's ready.
Will this work for my dog?
If your dog barks, lunges, pulls, or loses their mind at the sight of other dogs, people, cars, bikes, or animals... then yes, it can work for your dog.
It doesn't matter how long it's been going on, what breed your dog is, how old they are, or how many things you've already tried. The system addresses the root causes behind the reactivity, not just the surface behavior. That's why it works across the board.
My dog is aggressive, not just reactive. Is this for me?
Resolving Reactivity is built specifically for reactivity — not aggression, which we define as biting with intent to cause harm. That said, the foundational work in this program (fulfillment, cooperation, authority, impulse control, confidence) will absolutely help an aggressive dog. We just aren't going to cover how to directly address the aggression itself. It is a separate issue that requires a more specific plan.
What if it doesn't work? Can I get a refund?
Yes. Every order is protected by a 90-day money-back guarantee. For any reason. We're that confident in what Matt has built.
What training methods does this program use?
Matt's system is rooted in the Training Without Conflict (TWC) methodology. It's a balanced approach that prioritizes building a real relationship with your dog — through fulfillment, cooperation, trust, and clear communication.
It includes both rewards for desired behaviors and corrections for unwanted behaviors. This allows the dog to learn, through trial and error, how they are allowed to behave. It's honest, humane training that treats your dog like a dog — and gets results that speak for themselves.
I Tore Down My 4-Year Old Business to Bet Everything on Matt and Resolving Reactivity
By: Jon Somers
Everyday dog owner. Founder of Trail & Bone
I started Trail & Bone in March of 2021 after my experience spending 4 years obsessively trying to find a way to rehabilitate my severely aggressive and reactive dog, Gibson.
And through lots of trial-and-error, I did eventually find a way to help Gibson enough to be able to move to downtown Chicago with him, where he was able to be in crowded elevators and parks full of people & dogs with little-to-no issue.
Now Gibson wasn't perfect. But he was much better. He was finally manageable out in public, around other people and dogs.
And that felt like a miracle.
After that experience, that's when I knew I wanted to spend my life helping other loving, committed dog owners escape the same hell I'd been trapped in.
So I partnered with professional trainers and launched Trail & Bone.
That was 5 years ago now.
And I'm proud to say in that time we've helped thousands of people and dogs live better lives together.
Me in 2021 after starting T&B; with my dogs at the time: Sam (black, left) and Gibson (tan, right)
But in July of 2025, I stumbled across something that shattered everything I thought I knew.
I came across a small, but growing community of professional dog trainers producing results I'd never seen before.
And some of these trainers were showing the full training process on-camera. Start to finish.
And the results they were demonstrating absolutely blew my mind.
Dogs that had been severely reactive and aggressive for years... completely transformed in weeks.
Not just manageable. Not just "a little calmer." Fixed.
Dogs that were shutdown, fearful, ready to fight at the drop of a hat… off-leash playing with strange people and dogs.
It was beyond anything I ever thought was possible with reactive dogs.
And it wasn't a one-off. I watched it happen over and over and over again.
My first reaction was honestly just shock.
I couldn't believe what I was seeing.
In almost a decade now of being immersed in this space, I had never seen anything close to these kinds of results.
Not from the trainers I hired for Gibson.
Not from the dozens of trainers I studied.
Not from anything we taught at Trail & Bone.
Nothing came close.
But my second reaction... was resistance.
Because the methods and philosophy these trainers were using were nearly the complete opposite of everything I thought I knew. And everything I had built Trail & Bone around.
That's not a comfortable thing to realize.
But over the next few months, I couldn't deny what was right in front of me.
Dog after dog after dog, completely transformed on camera. The results were undeniable.
And eventually, I stopped resisting and let myself be completely & fully bought in.
That's when I reached out to Matt.
Matt is one of the best of this TWC-inspired community at resolving aggression and reactivity, once and for all.
And he showed the entire process, transparently, on camera, for every dog he worked with. Even the setbacks, and even the uncomfortable real-life moments that most trainers wouldn’t show.
So I reached out, and told him what I was building at Trail & Bone and the audience we serve: everyday dog owners who are struggling with reactive and aggressive dogs and don't have access to a trainer like him.
He was interested. More than interested, actually. He was fired up about it.
And that was the moment I made the hard decision to overhaul Trail & Bone from the ground up and completely reorient around Matt and this philosophy.
I know that sounds dramatic, and that's because it was. I scrapped almost everything I'd spent over 4 years building.
But I would do it again in a heartbeat. That's how confident I am in Matt, in this system, and in where we're going together.
Resolving Reactivity is the best thing Trail & Bone has ever made. And it's not close.
If you're still on the fence... I get it. I was skeptical too. For months. But the results changed my mind. And I believe they'll change yours.
Your dog deserves this chance. And at $49 with a 90-day money-back guarantee, there's genuinely nothing to lose.
Click the button below to complete your pre-order now. And I'll see you inside!
